How Can Accounts be Interesting?

Lets be clear here – I am not suggesting that we are ever going to make a hit movie based on using a set of business accounts. However, if you are interested in growing your business there will be information in those figures that will help you do that, or that will let you see any challenges that are coming up.

This article has been inspired by the fact that I have had three small businesses speak to me about how management accounts could help them, and each one has told me how the nuggets of information would be really valuable.

So firstly, lets make a distinction:

Your statutory accounts are something you have to complete (or get your accountant to complete), which are used for the public record – for producing statistics! For larger companies, investors may use them for deciding whether to buy shares. BUT they are historic and bland!

Accounts don't need to be boring!

Your management accounts are optional, you decide whether to do them, how often to do them, and what is in them. They can be as simple, or as complicated as you want, they may even include non-financial information. The clue is in their title – they are used for management.

They will only have real value to your business if you use them, so make sure they can do what they want for you. For example, do you have an area for concern at the moment …..

…… a restaurant is worried that it doesn’t seem as profitable as it used to be. It sets up management accounts to look specifically at the margins it makes on meals.

…… an event management company finds that it seems to be busy, but shows no profit. It sets up management accounts to make sure that the timing of the revenue and costs match the timing of events.

….. a manufacturing company is short of cash in the bank, it sets up management accounts to monitor how long it takes customers to pay.

There are certain standard bits of info that you should have in your management accounts (a bit like checking how much petrol is in the car before making a journey, the speedometer etc..), but my advice is that

If you want any chance of making your accounts interesting and relevant, and if you want to use the financial data to help your business thrive and not just survive, then look to what information you want to know that could make a difference.

Why do I Want a Cashflow Forecast?

Forecasting Your Cashflow


Quite often one of the first things I end up working with clients on is a cashflow forecast. Many businesses know how much they have in the bank now, but fewer know how much they will have next week, next month, or further away.

It can come as a nasty shock when you realise that sending an invoice out doesn’t mean you get your money straight away. Whatever terms you impose on your customers, there can still be quite a gap between invoice-raised and invoice-paid.

A common mistake is focusing only on profit, but the timing of payments into and out of your business is as important for business success as profit. This is your cashflow.

Your cashflow forecast starts to look forward

It is crucial to make sure your cashflow is sufficient to cover your regular outgoings, such as wages, VAT and tax bills. Your profit and order book might look healthy on paper, but if you can’t turn it into the cash you need, bills can’t be paid, and you are in trouble. This is a common cause of failure of even the biggest businesses.

Put together two cashflow forecasts:

  • A long term one, based on what you realistically expect to bill, and how long you think clients will take to pay. Include regular monthly outgoings (wages, phone), less frequent (VAT, Rent) and annual (memberships, Tax)
  • Convert that long term forecast into a short term working forecast. This will allow you to input Actual invoices raised, Actual costs received and the Actual timings.

 

Keep this second working forecast updated regularly, monthly or even better weekly.

 

So Why Go To All That Trouble

I say there are three main reasons:

  1. When you find you have money in the bank, you can look at your working cashflow forecast to see whether it is needed for something else just around the corner.
  2. If you do find yourself in a tricky situation and need a short term loan from the bank, a favour from HMRC, or a friendly family member, then they are much more likely to help you out if you can show them when that money is ready to come back in.
  3. This is the one that is easily forgotten. When you can show an increasing cash balance, you need to make sure you keep that money working for you. Will it be invested in new equipment, staff, marketing campaign. Whatever it is, if you know the cash will be available, you can start planning.

 

So -

  • lack of cash can kill even the biggest businesses
  • Put together a long term and working forecast, which are realistic and kept updated
  • Remember that planning for the good stuff is much more rewarding so focus on that part

 

As a footnote, I often get asked if there is a piece of software that can help with doing a cashflow forecast. For the long term one, that is often produced by some of the fancy packages, but just use whatever you use to put together your budget. For your working cashflow forecast, I have never found anything simple and robust enough to recommend across all business types. We use a spreadsheet that we tailor depending on the business sector and requirements – sorry I can’t be more helpful than that.

Postscript to Hello World

PS If you are unlucky enough to come across this site at the moment, this is just after I have installed and started to play with WordPress. Please ignore it for now, but come back soon :-)

Hello world!

OK, welcome to Understanding Accounts! I can’t imagine anyone has arrived at this site for a bit of light reading! Either you have seen a comment I have made and decided to find out more, or you have been searching for the answer to an accounting query and found yourself here.

So what is Understanding Accounts, well it is the blog site of Graham Smith Business Services. We have been providing business owners with really valuable information based on their accounting data for almost ten years. Having great data to hand means that better decisions are made.

So, the aim of this site is to provide a blog filled with useful hints and tips which you can use in your business. Over time this will build into quite a library we hope.

Even better, we will complement this with a glossary of all those irritating accounting terms that come along and test your patience.

Any suggestions for topics or queries, then please do get in touch

 

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